Have you ever had it where you weren't very familiar with something but as soon as you got clued in you saw it everywhere?

That's the way it's been lately for me and my Moleskine Notebook. I first heard about them from this productivity post. So I figured why not and decided to make the purchase. I ended up buying four. I use one and gave three as gifts. Since then I've heard/seen references to them almost everywhere. I've seen blog posts, heard it mentioned on Freelance Radio, and even some stranger at the coffeehouse commented on me "being a moleskine guy". So what makes them such a great item that everybody is talking about it.