1. Your Homepage is Your Magazine Cover

The goal of every magazine is to get me to purchase it, but the problem is that it only has a few seconds to entice me as my eyes glance around the magazine stand. Your homepage should strive for the same goals. Show the best of yourself in a few seconds. If it doesn't look nice or if I can't see what I'll find inside, I'll bounce right out.

Helpful Reading:

First Impressions Matter