By defining goals for your website you've given your thoughts a bit of structure to them, now its time to let them run wild. Goals help to scope what you're wanting to accomplish, brainstorming helps to determine methods for accomplishing them.  The great thing about brainstorming is that there isn't a wrong way to do it. For me I just write down all the questions or ideas that I might have. I tried to consolidate them into my notebook but I know I've got several scraps of paper with different rough idea on them. Brainstorming isn't restricted to a hard ending point like some of the other steps in the website design process is. Take a few days to write down ideas, then move onto the next step, but don't stop brainstorming. As you advance close to a finished product new ideas will enter your head. Never stop brainstorming, but learn where to draw the line when it comes to building. Not every good idea needs to make the initial release. For my personally type, this is where I struggle the most. I want to put it all in and not show it to anyone until it is completely finished and perfect. To quote one of my new favorite quotes that I read in the Huffington Complete Post Guide to Blogging,

Perfect is the enemy of done.

This is a post in my Building a Website Series and Case Study. This is the third post explaining How to Develop a Website Strategy. Finish Reading »