Pardon me for a bit while I vent about a poor implementation of advertising I saw this past week. Hopefully, you can empathize with me and maybe even tell some similar stories yourself. Finish Reading »

In case you haven't heard, Microsoft recently started airing a commercial featuring Bill Gates and Jerry Seinfeld. The two are supposed to do a series of these commercials. These commercials had a good deal of hype surrounding them because they are supposed to combat the very popular Mac vs. PC ads run by Apple. Finish Reading »

When I was at college I would often see a person standing on the street advertising for a local tattoo parlor. The sign he held said, “Tattoos. Half Priced. Today Only”. Every time I drove by him I couldn’t help but think that the person in charge was failing at some basic Marketing 101 principles. Finish Reading »

While looking through some free WordPress templates for a niche blog that I am starting, one made me question the designer's choice of ad blocks. I am wanted to eventually sell ads on this blog so I am looking for themes with ad blocks already built in. This particular one is a very nice theme but it has three 100x100 ad blocks. At first that didn't seem like such a big deal, but the more I thought about it I realized that it probably wasn't a very wise move to go down from the de facto 125x125 sized blocks.

Here's why.

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