Pardon me for a bit while I vent about a poor implementation of advertising I saw this past week. Hopefully, you can empathize with me and maybe even tell some similar stories yourself. Finish Reading »

When I was at college I would often see a person standing on the street advertising for a local tattoo parlor. The sign he held said, “Tattoos. Half Priced. Today Only”. Every time I drove by him I couldn’t help but think that the person in charge was failing at some basic Marketing 101 principles. Finish Reading »

Pardon me while I channel my inner Seth Godin, but the thought struck me and I'm making any effort to give this blog more transparency than it has been in the past.

So why do DVDs use the term "deleted scenes" when they are promoting extra features on the DVD sleeve. Things that are deleted are typically errors and mistakes. The word "delete" has the connotation of trash being discarded.

While most scenes that are cut from the movie and worthy of being deleted (except anything from The Office. I swear they shoot an hour-long show and just cut out half in post production.) I would still think the marketing of the DVD would list them as "extra scenes" or "unreleased footage".

Delete = screwup

Extra = added value

K, I’m done now.

If you haven't heard, Starbucks coffee shops all over the US closed their doors a few weeks ago during the middle of the day to reeducate their employees. Over 7,000 Starbucks locations shutdown between 5:30-8:30pm to discussed how to best serve their customers and to learn better barista techniques.

I have a few thoughts about that I'd like to share about marketing and the difference between perception and reality.

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