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Creative Commons License photo credit: eyeliam

When I was at college I would often see a person standing on the street advertising for a local tattoo parlor. The sign he held said, “Tattoos. Half Priced. Today Only”. Every time I drove by him I couldn’t help but think that the person in charge was failing at some basic Marketing 101 principles.

Know Thy Customer

Although I don’t have a tattoo I can only speculate that the main concern of someone who is about to endure a painful procedure to permanently bind ink to their skin isn’t the price. If I were getting a tattoo, quality would be of utmost importance.

A tattoo isn’t a whimsical purchase. I can’t imagine that anyone who saw that sign whipped their car into the tattoo parlor and got branded just because it’s a good deal. People spend thousands and fly to distant cities to get their tattoos.

Answer your customer’s main concern. If price isn’t the tipping point to get business, then don’t advertise it. Advertise that your quality is unbeatable.

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Creative Commons Licensephoto credit: eyeliam

Consider what you’re selling and what factors cause people to use you or go with your competitors. Maybe you are not selling yourself correctly.

 

P.S. Naomi wants to remind you to proofread your tattoo designs before getting them done.