Comments on: Why Use 125×125 Ad Blocks http://www.jeremyadamdavis.com/2008/02/09/why-use-125x125-ads/ From Developer to Designer Wed, 20 Aug 2008 12:55:12 +0000 http://wordpress.org/?v=2.6 By: Naomi Dunford http://www.jeremyadamdavis.com/2008/02/09/why-use-125x125-ads/#comment-9 Naomi Dunford Sun, 10 Feb 2008 23:06:15 +0000 http://www.jeremyadamdavis.com/2008/02/09/why-use-125x125-ads/#comment-9 I think the use of a standardized ad format simply eliminates one more buying barrier. When one of my regular readers contacted me to advertise on his site, I was just about to say no and then thought, "What the hell. I've got a banner right here. I may as well." Having 125x125 didn't make me come beating down his door, but if he'd asked me to do an ad redesign, it would've been enough to make me say no. Cool site, btw. Like the top blogger analysis. I think the use of a standardized ad format simply eliminates one more buying barrier. When one of my regular readers contacted me to advertise on his site, I was just about to say no and then thought, “What the hell. I’ve got a banner right here. I may as well.”

Having 125×125 didn’t make me come beating down his door, but if he’d asked me to do an ad redesign, it would’ve been enough to make me say no.

Cool site, btw. Like the top blogger analysis.

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